Sammie Martinek is the Vice President of CVB Marketing for the New Braunfels Chamber of Commerce. In this role, she leads the efforts to promote New Braunfels as a premier travel destination, showcasing the city’s unique blend of history, culture, and Hill Country charm.

With more than nine years of experience in the advertising industry before joining the Chamber, Sammie brings a strong background in strategic marketing, branding, and campaign development. Her work focuses on driving visitation through creative storytelling, innovative marketing strategies, and partnerships that elevate New Braunfels’ profile on both regional and national levels.

Passionate about connecting people to authentic experiences, Sammie is dedicated to ensuring that visitors discover all that makes New Braunfels a place worth exploring again and again. Outside of work, she enjoys live music, time on the river, enjoying the local restaurants and playing tourist in her own town. Sammie and her husband Brian have called New Braunfels home since 2019 and have two daughters, Malia and Kylie, who keep them on their toes between dance and soccer.