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New Head of Destination Marketing Named

Published Wednesday, September 22, 2021 1:00pm

The Greater New Braunfels Chamber of Commerce, Inc is proud to announce and welcome Mallory S. Hines as vice president, convention and visitors bureau. In this role, Hines will be responsible for leading the destination marketing efforts for the City of New Braunfels.

“I couldn’t be happier to welcome Mallory to our team,” said Jonathan Packer, president and CEO of the chamber. She has a strong track record of designing compelling experiences that people enjoy and is an exceptional leader. She also loves New Braunfels, and I can’t wait to see what she, the chamber, and the city accomplish together under her leadership.”

A resident of New Braunfels, Hines joins the chamber after more than eleven years with the San Antonio Stock Show & Rodeo, where she served most recently as the entertainment and exhibits officer. In this role, she managed a significant budget and the procurement, promotion, and production of large-scale concerts. She also guided a team responsible for numerous profit centers from food and beverage to fun and games.

"I am grateful for the opportunity to combine my passions for relationship building, experience creation, travel and the incredible destination of New Braunfels, with my ability to create revenue opportunities from these passions. It is an honor to join the dedicated Chamber team and spread the word of New Braunfels' remarkable offerings."