Downtown Parking: What you need to know

Why Parking Management Matters 

• A well-managed system improves access, safety, and overall experience.
• Goal: more turnover = more access for shoppers, residents, and visitors. 

What is Managed Parking? 

• A coordinated system using pricing, time limits, and technology.
• Prevents all-day “space hogging” by a few, opening spots for many.
• Helps small businesses thrive by keeping spaces in front of stores available. 

Paid Parking Program 

• Applies to one-third of downtown on-street spaces (263 of 815 total).
• 68% of spaces remain free, plus hundreds more in public lots.
• First hour is FREE, then $2/hour (up to $10/day max).
• Simple: scan a QR code, text or get help from parking ambassadors. 

Benefits for the Community 

• Supports local businesses: encourages turnover in front of businesses.
• Consumer choice: stay longer if desired, or park free nearby.
• Funds improvements: revenue reinvested into parking solutions (leases, lots, future garage).
• No new taxes: system pays for itself.
• Fairness: prevents subsidizing long-term parkers.
• Ongoing evaluation: program will be reviewed and refined on an on-going basis. 

Data & Context 

• Visitation: May–September downtown visitation up 3.2% YOY; July–September also +1.7%.
• Sales tax: shows growth during same time periods, with restaurants leading.
• Parking messaging updates: 31 new signs installed, first-hour free more visible, registration clearly communicated.
• Business perspectives: Some businesses report lower net sales due to rising costs, even if transactions are stable.
• Economic context: Consumer spending growth slowed; June CPI rose to 2.7%, driven by tariffs impacting household costs. 

Bottom Line

Paid parking in a limited area increases access, supports businesses, funds improvements, and keeps downtown fair, vibrant, and welcoming. For more information or to contact your local city officials, please click the link below.