Global water technology company KETOS Inc. has announced it will establish its corporate headquarters in New Braunfels, Texas. The move signals a growing trend of innovative, sustainability-focused firms choosing New Braunfels as a strategic and cost-effective alternative to Austin and San Antonio.
KETOS is transforming how the world manages water. Founded in 2015 and backed by major investors including Accenture, the company delivers real-time water monitoring, diagnostics, and predictive analytics through a patented, AI-powered platform. Their flagship product, KETOS Shield, uses robotics, sensors, and machine learning to autonomously test water for over 30 contaminants, including nitrates, lead, arsenic, and heavy metals. No manual sampling or lab visits are needed; test results are uploaded instantly to a cloud-based dashboard where users can monitor water quality 24/7.
Their solution is used by municipalities, industrial facilities, farms, greenhouses, and water utilities across the country and internationally. In agriculture, for example, KETOS helps growers monitor irrigation water for pathogens or salinity, protecting crops and ensuring regulatory compliance. In industrial settings, their system can prevent downtime and costly environmental violations by spotting issues before they become problems. “Our mission is to ensure water quality and sustainability is measurable, manageable, and data-driven,” says Meena Sankaran, KETOS Founder and CEO. “We’re empowering industries to act before water issues become crises.”
KETOS has also partnered with Siemens to bring advanced robotics and AI deeper into the global water management industry, positioning the company as a front-runner in the emerging “Water Intelligence” space.
To better serve its growing client base and leverage regional talent, KETOS is relocating its corporate headquarters to New Braunfels. This location offers access to both metro labor pools without the higher costs of either city. “We see New Braunfels not just as a place to do business, but as a partner in our mission to make water safer and smarter worldwide,” said Sankaran. New Braunfels boasts pro‑business infrastructure along I‑35, strong logistics connectivity, lower real estate and overhead costs, and a high quality of life that’s helping attract tech and corporate tenants like Zoho, Continental, and now KETOS.
New Braunfels’ combination of fast population growth, access to dual metro talent markets, stable and growing infrastructure, and affordability makes it an ideal and cost-effective alternative for tech companies and corporate HQs looking to scale without sacrificing amenities or connectivity.