Strong families are the foundation of a strong community, and access to reliable, affordable, and high-quality childcare is essential for parents to work, support their households, and build a stable future for their children. This week, New Braunfels took a meaningful step forward in supporting local families and the workforce through a new collaborative investment in childcare solutions.
City Council unanimously approved a $100,000 annual commitment for three years to support expanded childcare efforts in the community. This investment builds on earlier funding from the McKenna Foundation, which awarded $100,000 per year for three years, and the Kronkosky Foundation, which has committed $25,000 for 2026. Together, these partners are creating a strong foundation for long-term progress.
For many families, limited childcare options create difficult choices: delaying a return to work, reducing hours, or leaving the workforce entirely. For employers, it has become one of the most significant barriers to hiring and retaining talent. And for children, it can mean fewer opportunities for early learning in safe, nurturing environments. Addressing childcare is about supporting parents, strengthening families, and ensuring New Braunfels remains a place where people can build their lives.
This effort began when local leaders recognized a clear gap. Families and employers were voicing the same concern, and there was no coordinated solution in place. The Chamber and its related organizations stepped in because supporting a healthy local economy means responding to real community needs. When employers consistently identified childcare as a major barrier, it became clear that action was necessary.
Mike Crowley, Vice President of Workforce and Industry Relations, has led this work by listening directly to local employers and community partners.
“Childcare is not just a family issue or a business issue, it’s a community issue,” Crowley said. “When parents have dependable care for their children, they can fully participate in the workforce, and our entire community benefits.”
The initiative will be guided by an advisory team of business, nonprofit, and community leaders, with the New Braunfels Economic Development Foundation serving as fiduciary. Early Matters San Antonio has provided valuable guidance, helping shape a plan based on proven strategies while tailoring it to the needs of New Braunfels. Alice Jewell and the McKenna Foundation team have been instrumental from the beginning, building trust and strong relationships with childcare providers and nonprofit partners.
Both the EDF and Chamber Boards authorized the initial investment to study the issue, build a roadmap, and create capacity for meaningful improvement. Business and community leaders have been engaged in the process since 2024. The McKenna Foundation Board made a bold commitment to the next phase of work, and now the City’s support reflects a shared belief that this initiative is vital for families and the future of the community.
The availability of sufficient, affordable, and quality childcare is one of the greatest challenges facing today’s workforce. New Braunfels now has a plan, the partners, and the resources to move forward.
This is what happens when a community listens, collaborates, and takes care of its families.
