Social media and customer engagement are incredibly important in business these days. But best practices seem to change constantly. Many business people find this frustrating and put off building an online persona because they don’t have the time or don’t see immediate results.
But that type of online engagement takes time. You’re building relationships that will lead to sales so you want to put forth the effort. Think of it as a long-term marketing strategy, not a viral sensation and avoid these common practices:
Your online persona is incredibly important for your business. You’re trying to build relationships with customers and potential customers. If you’re bland and robotic, people will lose interest. If your online persona is over the top, people may question your ability to be serious. If you follow these suggestions you should be able to navigate between the two edges and successfully improve your online relationships.